Wednesday, November 4
Ask Adspend anything⌘ K
Brian
Good morning, Brian.
Your next move

Record 25 Looms for Texas roofers.

The list, the scripts and the prospect pages are done. Give it about 90 minutes today. Adspend sends every Loom and follows up until they book.

Adspend did

Built the list of 200 roofers. Wrote 25 scripts and 25 prospect pages.

You, today

90 minRecord session

Adspend next

Sends each Loom and follows up.

Start recording Thursday instead
War Map goalSign 3 new clients through personalized Looms
2 of 4
Loom 1 of 25
“Hail hit your street last week. Here is what insurance covers.”
Script and prospect page for Lone Star Roofing, Round Rock
Fig. 1Every script opens on the prospect’s own street. Adspend pulled storm reports for all 25 zip codes.
Dale HutchinsLone Star Roofing · Round Rock
Script ready
Marco ReyesReyes & Sons Roofing · San Marcos
Script ready
Curtis BellBell Exteriors · Waco
Page 18 of 25
22 more in today’s queue

Needs you

9Open all
01
Parkview Dental

Three new ad sets are ready to go live.

Built from last month’s two best hooks. Budget stays at $120 a day.

Set A“Your kid will ask to come back.”
Set B“Whitening in one lunch break.”
Set C“See your scan before we start.”
Approve all threeReview one by one
02
Apex Roofing

Cost per lead is up 38%. Pause ad set 3?

$80/lead
Was $58 two weeks ago.
Ad set 3 drives most of the jump.
Pause ad set 3Keep it running
03
Brennan & Cole

Tom Brennan asked which VSL cut to run.

Adspend recommends the short cut. It held 61% of viewers to the offer in testing; the long cut held 34%.

Send the short cutReply to Tom
0:58
Short cut
Recommended
2:40
Long cut
Held 34%
04Glow Med SpaNew January offer copy needs your sign-off.Read →
05Summit HVAC$4,500 invoice is 6 days late. Send a reminder?Send →
06Lone Star RoofingReplied to the test Loom. Wants a call Friday.Book →
07Parkview DentalOctober report is written. Check it before it goes out.Check →
08Northside CoachingOnboarding call notes are missing a budget.Add →
09Brennan & Cole4 testimonial ads waiting on client consent forms.Nudge →
Ask Adspend
Why did Apex’s cost per lead jump?
Which client is closest to churning?Draft the Parkview October recapBest roofing hook this month

It knows every client, campaign and call. Ask for a number, a draft or a decision.

This week

Nov 2 – Nov 8
Revenue
$64,500
of $70,000
92% · $5,500 to go
Cash collected
$51,200
of $60,000
85% · 4 invoices out
Booked calls
14
of 12
2 over target
Closes
2
of 2
On target
Revenue by weekRevenueCashCalls
$70k target $60k$50k
Week of Oct 27$71,200Beat target by $1,200 · 3 closes
Sep 1Sep 8Sep 15Sep 22Sep 29Oct 6Oct 13Oct 20Oct 27Nov 2
Adspend’s read
Calls are ahead of plan for the third week in a row.

Cash trails revenue by $13,300. Four invoices are out; Summit HVAC is the late one.

See the full week

The War Map

Q4 2026
LaunchSprintEventHiringOff
October
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November
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December
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Today · Loom sprint, day 3 of 10Next · Mastermind live, Nov 16–18
Quarter objectives
Sign 3 new clients through personalized Looms2 of 4
Today’s move · step 3 is the 25 roofer Looms
Reach $210,000 in Q4 revenue$131,400
63% with 57 days left
Launch the Adspend Live offer on Dec 73 of 5
Sales page and webinar script done
Hire a senior media buyer1 of 3
Interviews start Nov 30