Wednesday, November 4
Good morning, Brian.
Adspend worked through the night on 5 jobs and handled one on its own. 9 things are waiting for your eye.
Ask Adspend
Which client is closest to churning?⌘ K
Draft Apex's November reportFind 50 med spas in AustinWhy did CPL rise?
01
Next move
Adspend's pick for today
Prospect list, Texas roofers. 200 companies, Dallas to Houston.Built by Adspend, Nov 3
Today · About 90 min
Record 25 Looms for Texas roofers.
- Adspend built
- The list of 200 roofers, 25 scripts and 25 prospect pages
- You
- One recording session, about 90 minutes, today
- Then
- Adspend sends every Loom and follows up
War Map goal · Sign 3 new clients through personalized Looms · 2 of 4
01 · Approval
Parkview Dental
3 new ad sets are ready to go live.
Written from last month's two best hooks. Budget stays at $150 a day, split evenly.
Ad set 3Still, 4:5 · running since Oct 21
02 · Spend
Apex Roofing
+38%CPL on ad set 3
last 48 hours
last 48 hours
Pause ad set 3?
Cost per lead went from $61 to $84. Ad sets 1 and 2 are steady.
Cut A2:14 · Client story
Cut B Adspend's pick1:38 · Partner to camera
03 · Decision
Brennan & Cole
Which VSL cut should run?
Jim Brennan asked this morning. Adspend leans toward Cut B: it is shorter, and the partner reads as more trusted.
Also waiting6 more
- 04Summit HVACApprove November budget, $4,500Open
- 05Glow Med SpaConfirm the paused ad set stays offOpen
- 06Texas roofers3 scripts flagged for your voiceOpen
- 07Clearview CoachingCheck captions on a testimonialOpen
- 08Oak & Main LawMeta access expires Friday, reconnectOpen
- 09Ridgeline HVACMaria asked about a budget increaseOpen
03
Adspend is working
LiveWriting 6 hooks for Parkview Dental
64%
Hook 4 of 6 · about 8 min left
Rendering 3 videos for Apex Roofing
41%
Video 2 rendering · about 20 min left
Building prospect pages for Texas roofers
18 of 25
7 pages left · done by noon
Following up with 12 leads for Brennan & Cole
9 of 12
3 replies back · 1 call booked
Watching live campaigns across 9 clients
14
Checks spend and CPL every 15 min · last check 7:40 am
Done on its own · 6:12 am
Paused ad set 2 at Glow Med Spa. CPL passed $90.
04
This week
Nov 2 to Nov 8Revenue
$64,500
of $70,000
Cash collected
$51,200
of $60,000
Booked calls
14
of 12 · Over goal
Closes
2
of 2 · Hit
Tue, Nov 3
$43,500
+$22,500 that day · Apex renewal
Tue, Nov 3
$43,500
+$22,500 · Apex renewal
Revenue so farAdspend forecast, $81,000Goal
October31 days
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November30 days
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December31 days
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LaunchSprintEventHiringOffToday, Nov 4
Quarter objectives
Sign 3 new clients through personalized Looms
2 / 4
Next: record 25 Looms for Texas roofers
Reach $280,000 revenue for Q4
61%
$171,400 so far, on pace
Hire a second media buyer
1 / 3
2 finalists, interviews Nov 12
Run Ad Men Live, December 10
46 / 120
Venue booked, 46 of 120 seats